This MetroCard promoted exhibition Madagascar at Bronx Zoo and gave $5 off regular price of ticket.

Matching leaflet has been published too.

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In June 2008 MTA introduced ‘Select Bus Service’ first in the Bronx on route Bx12 LTD. It allows customers to pay for the ride on the bus stop rather than in the bus itself which suppose to speed up boarding of passengers. Later the same service was introduced in Manhattan and there are plans to do the same in other boroughs.

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Direct Deposit

This MetroCard has advertised direct deposit and was sponsored by epaynetwork.com. Card was distributed only in Downtown area subway stations and has lower number of circulation.

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Earth Day 2008 set

Earth Day 2008 celebration in April was commemorated with set of 5 metrocards with distinguish green colors on both sides of metrocard (on regular metrocards front side has MertoCard in gold color). Set has circulation of about 1,000,000. MTA motto has been slightly changed: Going your way – greener.

NFL Draft 2008

This metrocard advertised NFL Draft 2008 held in Radio City Music Hall on April 26-27. It has motto: Believe in NOW. Card was sponsored by EA Sports (Electronic Arts Company).

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HIVSTOPSWITHME.ORG

This MetroCard has been issued to promote hivstopswithme.org web site and been distributed only in Chelsea area subway stations. Area is famous in New York for high concentration of LGBT members. Card does not have big circulation and was quickly sold out.

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Chase bank promoted with this metrocard usage of its debit or credit card at metrocard vending machines. Card has matching leaflet. Chase repeated this campaign twice during 2008, but only one card is known has been released.

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In the end of 2008 famous Triboro Bridge connecting 2 boroughs the Bronx, Manhattan, Queens has been renamed after Robert F. Kennedy. There is quote from his speech printed on the card “Dream things that never were and ask, why not?”. Metrocard has also reference to RFK foundation web site rfkcenter.org.

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2008 marked another anniversary: 5 years since John F. Kennedy airport has an airtrain link to subway system. This metrocard was available only for purchase to ride on airtrain between airport and subway stations. At the same time after customer purchased this card it can be used on regular basis for subway and bus rides.

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JFK 60th Anniversary

2008 marked another anniversary: 60 years since John F. Kennedy airport has been opened in New York. This metrocard was available only for purchase to ride on airtrain between airport and subway stations. At the same time after customer purchased this card it can be used on regular basis for subway and bus rides.

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