Century 21 Department store made this double side metrocard promotion.
One year anniversary of hurricane Sandy was commemorated with 6 metrocards set ‘O love New York’. All cards have circulation of 50,000 and were released on the same day 10/29/13 at MTA booths around the city where most tourists attractions are, like Times Square, Penn Station, GCT and etc. All cards have the same design with front side white and ‘I heart NY’ logo. Back sides have messages promoting visits to areas most devastated by hurricane.
MTA continues to sponsor arts in subways and buses. On week of March 25-31, 2013 there is Nick Cave art installation and performance on Grand Central Terminal – “Nick Cave Heard – NY”. This installation was built as part of GCT Centennial celebration.
Artist Nick Cave was kind enough to autograph metrocard during the first performance: