Since construction of 2nd Avenue subway line restarted few years ago there were a lot of disruption for small businesses along it and everyone was blaming the MTA. So this new metrocard suppose to promote shopping along the 2nd Avenue saying that they all are open for business.

Card has been distributed on stations along 4/5/6 subway line on Lexington Avenue from 51 street station up to North to 96 street station.